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Exploring the Technology Approach to Personalization


Exploring the Technology Approach to Personalization

Those in our US audience may not be aware that PowerObjects dominates the property channel in the United Kingdom. But it’s true – we have more than a dozen clients in this space, and with PowerProperty – our Dynamics 365 Accelerator designed specifically for housing organizations – the number keeps growing.

And whether you’re in the US, UK, or anywhere else in the world, you probably remember (depending on your age!) the days before our internet search histories and cell phone activities revealed pretty much everything there is to know about each of us. Today, businesses of all types inundate us with personalized marketing messages based on our past purchases and recent searches. Indeed, whether we like it or not, personalization is our way of life now – and it is absolutely here to stay.

In today’s blogpost, we’re stepping away from our standard tips ‘n’ tricks about Dynamics 365, Power Platform, and Microsoft Business Applications to instead showcase one of our recent white papers. And if you’re wondering what on earth the first two paragraphs have to do with a PowerObjects white paper, its topic is the intersection between the commercial property market and personalization. We invite you to give it a read: Built to Last: How Personalisation Secures More Customers and Keeps Them Happy. (Those in our US audience, forgive the spelling of “personalization.” Those in the UK, please forgive our spelling in the rest of this blog!)

Anyway, to achieve success in the competitive property market, organizations must be capable of delivering unique and consistent personalization to their clients. In the white paper, we explore what personalization really means, the benefits of personalization in the property market specifically and across all industries generally, and the technology solutions available to make it possible.

To give you a sneak peek, the benefits of mastering the art of personalization include:

  • Your Organization Becomes Easy to Work With
  • Communications Become Streamlined
  • Faster Turnaround Times Become Possible
  • Your Organization Becomes a Trusted Partner

We also delve into several key technology solutions that are absolutely relevant to your organization, independent of your business or industry:

  • Self-Service Portals
  • Connected Omni-channel Experiences
  • Front/Back-office Integration
  • Advanced Insights, including Power BI, Dynamics 365 Customer Insights, and Dynamics 365 Market Insights
  • Internet of Things (IoT)

Each of these solutions is quickly becoming more than just another tech-related buzzword. Using an expression that we’ve all heard way too many times in the last six months – this technology represents the new normal in business.

The bottom line is this: sure, the white paper seems to be focused on the property market in the UK specifically, but the takeaways are perfectly relevant across industry and geography. And yes, the paper’s title might lead you to believe it’s about personalization exclusively, but the technologies we explore and the benefits they provide are universally applicable. Oh, and it’s a pretty darn good read, too! 😊

As always, happy D365’ing (and happy personalizing)!

Joe CRM
By Joe D365
Joe D365 is a Microsoft Dynamics 365 superhero who runs on pure Dynamics adrenaline. As the face of PowerObjects, Joe D365’s mission is to reveal innovative ways to use Dynamics 365 and bring the application to more businesses and organizations around the world.

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