Dynamics 365 Customer Insights leverages an intuitive and flexible customer data platform (CDP) to uncover valuable insight into customer needs and habits. It seamlessly delivers the 360-degree view of the customer that businesses have always wanted but have struggled to effectively achieve. Customer Insights offers a way to create this CDP using the power of artificial intelligence (AI) instead of manually creating mapping logic the way you might with a data warehouse.

In this webinar you’ll hear from Merlin Schwaiger and Bill Rockwell, Customer Insights Wizards at PowerObjects, as they discuss:

  • What Customer Insights is – we’ll define what a CDP is, describe the role it plays, and detail how CI creates it
  • What Customer Insights is not – we will clear up misconceptions about a CDP versus MDM (master data management) solution, as well as delve into where AI fits into the solution
  • What your organization should do next to leverage your disconnected data sources to drive business success (hint: it involves Customer Insights!)