In this blog we walk you through how to use Behavioral Segments in Microsoft Dynamics 365 Marketing.
Key Surgical is a leading global provider of products used in sterile processing, operating rooms, and endoscopies. Their products support processes and procedures in hospitals and surgical facilities. With offices in the US, the UK, and Germany, they continue to expand and grow what is already the industry’s broadest product portfolio. Key Surgical is focused on providing an exceptional customer experience at every level of interaction and advocates for improved patient safety and positive surgical outcomes through education and products.
HCL-PowerObjects has been Key Surgical’s Dynamics CRM partner for more than 10 years, including several upgrades. In our most recent initiative with them, we migrated their system from an on-premises version to Dynamics 365 online – a project that was delivered quickly and smoothly, largely because of the deep familiarity their PowerSuccess support engineer has with their system.
In addition to their long-term engagement with our PowerSuccess support program, Key Surgical also benefits from several PowerPack add-ons – marketing automation tools they get from HCL-PowerObjects for free as PowerSuccess subscribers - including PowerMap, PowerOneView, and PowerCTI.
Read our Key Surgical case study to learn the full story and to find out what makes them say, “Why would we recommend HCL-PowerObjects to a business looking to implement Dynamics 365? That’s easy: because they’re the best in the industry. There is simply no question about that.”