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The Importance of Knowing Your Customer in the COVID-19 Era’s “New Normal”

Post Author: Joe D365 |

In the days before COVID-19 (ahh, remember those simpler times?), you probably had a pretty good handle on who and where your customers were, as well as their consumer journeys and perhaps a few tried-and-true strategies for converting leads to revenue.

Fast forward to today, when businesses around the globe are looking at a severely altered buying landscape. Not only has this dramatic shift changed the way your sales and marketing teams meet (recall the days of sitting in a conference room and consuming way-too-many bagels and cookies while having cross-departmental meetings?), but it has also affected how to reach your prospects and develop a long-lasting and profitable relationship. Undoubtedly, in order for businesses to survive this marathon (yes, the unfortunate reality is this is no longer a short sprint – we’re in it for the long haul), they must embrace the importance of customer data, personalization, and the alignment of their internal teams.

Enter Microsoft Dynamics 365 Marketing – a marketing automation solution designed for companies that need more than basic email marketing at the front end of their sales cycle to turn prospects into business relationships.

Utilizing Customer Insights and Dynamics 365 Marketing together can:

  • Help you understand the interactions of your buyers and give your marketing and sales teams a single (true) source of information about contacts, leads, and customers.
  • Assist with targeting the right prospects with personalized messaging.   
  • Set up multiple lead scoring models to prioritize leads who are ready to buy across different customer segments.
  • Connect and automate marketing and sales processes with journeys to nurture, hand off, and track the progress of every lead.
  • Seamlessly use Office 365 tools to collaborate with colleagues, leads, and customers.
  • Empower team members of all skill levels to create robust and interactive marketing messages.

Your current and new consumers are still out there, and it is the optimal time for businesses to pivot, adapt, and use this as an opportunity to reach new segments. It’s all about sending the right message at the right time. And yes, you’ve heard the motto – get creative! But we’re not talking fancy artwork. We’re saying in order to not only survive – but actually thrive – in these uncharted times,  you must identify and engage these new (and less engaged!) consumers by capturing the crucial data on their behaviors and preferences, and testing new personalized and segmented content for their buyer journeys.

D365 Marketing is a game-changer when it comes to allowing your business to reach new customers, engage current customers, empower your team to harvest and act on critical data, and streamline your processes.

We’re ready when you’re ready, so reach out to our experts to schedule a consultation!

By Joe D365
Joe D365 is a Microsoft Dynamics 365 superhero who runs on pure Dynamics adrenaline. As the face of PowerObjects, Joe D365’s mission is to reveal innovative ways to use Dynamics 365 and bring the application to more businesses and organizations around the world.

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