The PowerObjects logo

The PowerObjects Masterbrand or Company Logo is an industry-recognized visual that evokes a reputation of authority, expertise, and leadership for CRM customers and prospects, Microsoft, and the CRM ecosystem as a whole. The logo is rich with history, including elements reminiscent of the original PowerObjects logo as well as newer elements that reflect PowerObjects’ acquisition by HCL Technologies.

Each element of the logo has been carefully crafted to convey a professional, reliable, positive, and memorable image of our company.

The company logo is comprised of three elements: the logo symbol, the logo title, and the logo footer.

1) The Logo Symbol

The logo symbol evokes the four pillars of PowerObjects and our dedication to Microsoft Dynamics CRM through offerings of service, support, education and add-ons.

2) The Logo Title

The logo type has been carefully chosen for its modern yet refined and legible style. The design has been further enhanced by the use of upper case letters in a rich black tone. The typeface is a combination of Gotham Bold and Gotham Book.

3) The Logo Footer

The logo footer was added in November 2015 to reflect PowerObjects’ acquisition by HCL Technologies. While our logo as a whole retains the PowerObjects cachet, the footer gives us additional prestige as a Global System Integrator (GSI).

Do not

Use of any stylized, animated, hand drawn or previous versions of the PowerObjects logo is not permitted. This undermines the logo system and brand consistency. Please consult with PowerObjects Marketing Department if you have any questions or need further help.

Change Our Colors

Do not duplicate our logo in colors outside of our brand.

Stretch or Skew

Our logo should not be stretched or skewed in any way.

Placement

Do not place our logo over busy backgrounds.

Make too Small

Our logo should never be reproduced under .25″ tall.

Recreate

Do not recreate our logo with different fonts.

Logo clearspace and computation

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

Definition

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height of X / 2).

Definition

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height of X / 2).
Click to enlarge graphic

Logo versions

  • LOGO A

    Color on black

  • LOGO B

    Color on white

  • LOGO C

    White on blue

  • LOGO D

    White on 75% black

  • LOGO E

    Black on 33% black