The Primary PowerObjects / HCL Logo and Symbol

It is important that the appearance of the logo remains consistent and to keep it clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.

Logo and Symbol Clearspace
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Logo Clearspace

Symbol Clearspace

Do not

Use of any stylized, animated, hand drawn or previous versions of the PowerObjects logo is not permitted. This undermines the logo system and brand consistency. Please consult with PowerObjects Marketing Department if you have any questions or need further help.

Change Our Colors

Do not duplicate our logo in colors outside of our brand.

Stretch or Skew

Our logo should not be stretched or skewed in any way.

Placement

Do not place our logo over busy backgrounds.

Make too Small

Our logo should never be reproduced under .25″ tall.

Recreate

Do not recreate our logo with different fonts.

Logo clearspace and computation

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

Definition

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height of X / 2).

Definition

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height of X / 2).
Click to enlarge graphic

Logo versions

  • LOGO A

    Color on black

  • LOGO B

    Color on white

  • LOGO C

    White on blue

  • LOGO D

    White on 75% black

  • LOGO E

    Black on 33% black

Logo Usage

The appearance of the logo must remain consistent. The logo should not be modified or altered in any way.

Acceptable

Not Acceptable

Color System

PowerObjects has two primary colors: Royal Blue and Rich Black.

They are the recognizable identifiers for our company. Tan and Light Blue are to be used as secondary colors and accents.

These colors are to be used for all internal and external visual presentations of the company.

PRIMARY

ROYAL BLUE

CMYK: C91 M61 Y0 K0
RGB: R0 G102 B179
Web: #0066b3

PRIMARY

RICH BLACK

CMYK: C77 M68 Y64 K84
RGB: R4 G11 B15
Web: #040b0f

SECONDARY

TAN

CMYK: C16 M29 Y52 K0
RGB: R214 G178 B133
Web: #d6b285

SECONDARY

LIGHT BLUE

CMYK: C73 M25 Y0 K0
RGB: R45 G155 B214
Web: #2d9bd6