7 Reasons You Need CRM

Every business can benefit from implementing a CRM system. But why should you invest in one? We’ve identified seven reasons why you need CRM for your business. Read on to learn how a CRM can help take your business to the next level!

7 Reasons You Need CRM

1. A Customer Left for No Reason

Breaking up is hard to do. Sometimes it seems like a customer left you for no reason. Perhaps they were even one of your top customers and you thought they would remain loyal to the end. After the initial sting fades, you need to figure out why they left. That’s where a CRM system can help. With CRM, you can analyze historical trends, monitor past communications, and even analyze sales trends. With this data, you can make improvements to your client relations and flag certain events during the customer relationship cycle, all of which are things that can help you prevent losing another customer in the future.

2. You Lost Data

Without a centralized system, it becomes very easy to lose data. Maybe an employee leaves, taking all of the knowledge and information stored in their brains with them. Maybe you can’t remember what you named a certain file. Perhaps your lost data even led to a lost customer. Data is the fuel that makes your business run, and having it centralized in an easily accessible format means a more efficient business.

3. You had Incomplete Data

Perhaps even more frustrating than losing data is having incomplete data. Imagine how amazing it would be having all of the information you need about a customer accessible at any moment. A CRM system provides extensive data storing capabilities. It also enables you to have emails centralized, which provides a complete view of your business. That way, if a key employee leaves or responsibilities shift, you have the ability to dig into past communications to ensure that your customer experience doesn’t suffer.

4. Your Sales Process Stinks

To be blunt, your sales processes may be inefficient and your sales people might just be winging it. While that may have gotten you by in the past, why not invest in a CRM system to take your organization to the next level? With CRM, your sales process will be streamlined. No more stinky sales process! Give your sales people access to all the client data they could ever need! Never forget the favorite football team of the person on the phone ever again!

5. Client Communications Aren’t Strong

How long does it take you to respond to a client question? How are your calls and emails prioritized? Better yet, do you know how your clients prefer to be communicated with? Should you pick up the phone or send a quick email? So many questions, and CRM has the answers! If you master your client communications, you create raving fans and avoid a customer leaving for no reason.

6. You Lost Revenue

Whether this comes from losing a customer, losing an upsell, or just losing a sale, this one really hurts you and your business. Nothing hurts quite like losing revenue when it’s your livelihood at stake. A CRM system can help ensure that you don’t miss out on revenue from any angle. Is there any reason better than maximizing revenue to inspire you to invest in CRM?

7. Your Competition Beat You

One of the most frustrating things that can happen to a company is when they are beat out by a competitor. What do they offer that you don’t? Did they do a better job winning over the customer during the sales process? A CRM system empowers your business to leverage the wealth of data in a smarter way to crush the competition. Think of CRM as a hardworking member of your team; ready to crush the competition!

Of course there are more than just seven reasons to implement a CRM system, but hopefully the ones we talked about today will get you inspired to look into what a CRM can do for you and your business. Ready to talk CRM? Reach out to our CRM experts today!

Happy CRM’ing!


Understanding your Microsoft Dynamics 365 Online Licensing Options

Understanding your licensing options, when it comes to Microsoft Dynamics 365, can be confusing. But don't worry – you're not alone. PowerObjects is here to guide you through the process of finding and purchasing the licenses that best fit your organization's needs.

The first thing you need to understand, is that Microsoft Dynamics 365 licenses can be purchased for two different editions – Business and Enterprise – with a special price available for SMB customers and/or Office 365 customers, in the Enterprise edition. If you currently use Microsoft Dynamics CRM licenses, you will want to look at the Enterprise Edition section, since this is in line with what used to be called "Microsoft Dynamics CRM."

Microsoft Dynamics 365 – Business Edition

Currently, the Business Edition is mostly under construction, but a few licenses are available. The Financials application (code named "Project Mederia") will give users access to a system that will help them manage, well, their financials, as the name suggests. A Team Member license is also available for the Business Edition of Dynamics 365, which is meant for users that are doing very light work across the system, such as administrative work, and running reports. There is a Power Apps license available, which gives users access to build custom applications, through a user-friendly interface. Lastly, a "Dynamics 365, Business Edition" license can be purchased, which gives users access across all applications (Financials and PowerApps). If you're interested, there is a free 30 day trial available, but to purchase a license, you would need to contact PowerObjects, or another Microsoft Cloud Solution Provider.

Microsoft is also planning on introducing Sales and Marketing applications to the Business Edition of Dynamics 365, but details for those applications are still under wraps.

Understanding your Microsoft Dynamics 365 Online Licensing Options

Microsoft Dynamics 365 – Enterprise Edition

Within the Enterprise Edition of Dynamics 365, licenses are broken apart into plans, applications, and team members. A Plan 1 or Plan 2 license is designed for an admin user, who needs access to all of the applications within the system. An application license is meant to be assigned to a user who only needs access to one of the system applications – PowerApps, Sales, Customer Service, Marketing (in the future), Field Service, Project Service, or Operations. Lastly, a team member license is designed for users who are doing very light work in the system, such as light updating and running reports. The Microsoft Dynamics 365, Enterprise edition Licensing Guide will walk you through exactly which permission are included with each license.

Understanding your Microsoft Dynamics 365 Online Licensing Options

SMB Licenses

For businesses that will have under 25 users utilizing their Microsoft Dynamics 365, Enterprise Edition system, Microsoft offers "SMB" licenses, so that SMB clients can utilize the Sales Application, Customer Service Application, and the Team Member license.

Office 365 Users

If you are using, or planning on using, Office 365, PowerObjects will provide you with a special discount on your Dynamics 365 Enterprise Edition licenses. Contact us to learn more about this offer.

Purchasing Licenses

All Microsoft Dynamics 365 Enterprise licenses can be purchased directly from Microsoft or, for the same price, licenses can be purchased from PowerObjects with some additional perks. Business Edition licenses can only be purchased through PowerObjects, or another Cloud Solution Provider. By purchasing your Dynamics 365 licenses through PowerObjects, you would get, included in the cost of your license:

If you're thoroughly confused, would like some additional guidance, or simply want to talk to a human being, contact PowerObjects. We are experts in the Dynamics 365 licensing options, and are here to help you as much as you need.

Happing CRM'ing!