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Adding to Marketing Lists with Workflow in CRM2011

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Adding to Marketing Lists with Workflow in CRM2011

In Microsoft Dynamics CRM 4.0, you cannot add Leads or Contacts to Marketing Lists automatically using workflow. This still doesn't seem to be a possibility based on what we see in the beta of Microsoft Dynamics CRM 2011. However, since Marketing Lists in 2011 can be either static or dynamic, it is much easier to create a solution where individuals show up on marketing lists because of an action initiated by workflow.

In the example below, I've created an Interests list on the Contact record to indicate all the various things this contact might be interested in.

I've also created a dynamic Marketing List with a Type of Dynamic.

In that case, when I go to Manage Members, I specify the query I want to use. The only way an individual can be added to a dynamic marketing list is if they match the query criteria.

From there, I can create a workflow process that adds an interest to a Contact and that in turn adds the contact to the marketing list. This might be triggered manually, or it might be triggered based on a Dialog or response to a Campaign.

Multi-step campaigns are currently not fully automated in Microsoft Dynamics CRM 2011--meaning you cannot have a series of Emails sent out automatically on a scheduled basis. However, with some planning, you can have the marketing list created automatically; so all you have to do is click "go" to send out a scheduled marketing touch.

Please let us know if you help from the Microsoft Dynamics CRM experts at PowerObjects.

Joe CRM
By Joe D365
Joe D365 is a Microsoft Dynamics 365 superhero who runs on pure Dynamics adrenaline. As the face of PowerObjects, Joe D365’s mission is to reveal innovative ways to use Dynamics 365 and bring the application to more businesses and organizations around the world.

One comment on “Adding to Marketing Lists with Workflow in CRM2011”

  1. Is the same true for CRM 2011? I would like to add contacts to a marketing list based on conditions in the account, but if they request to be removed from the one marketing list, I don't want to remove them from ALL the marketing lists by clicking DO NOT BULK EMAIL... Your help is appreciated. Thank you.

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