Microsoft Dynamics CRM 4.0

Making Better Decisions with a Clear View of Customers

In today's information-driven economy, most companies are awash in customer data. Success requires the ability to transform that information into clear, actionable knowledge and respond more quickly to changing customer needs and preferences. With Microsoft Dynamics CRM, sales and marketing organizations can have instant access to complete customer information, regardless of where it is stored, along with the tools needed to turn that information into action. This allows your sales and marketing force to:

• Create a single view of each customer based on every piece of information collected.
  
• Focus marketing efforts using intelligent list and segmentation tools.
  
• Execute smarter marketing campaigns with powerful analytic tools.
  
• Understand what customers are really saying with reporting and analysis tools built on Microsoft SQl ServerTM.

The Power of Choice

Microsoft CRM addresses the key opportunities and challenges that determine the success or failure of any CRM initiative: user adoption, business fit, and total cost of ownership. The Microsoft CRM hosted solution is built on the exact same code base as Microsoft CRM Professional Edition, providing a choice of user interface, on-line or off-line usage, flexible solutions and deployment, and the ability to migrate data as your business needs evolve.

Customer Service: Provide More Value to Customers

Every interaction with a customer is an opportunity to strengthen that customer's loyalty by providing high-quality, personalized service. Because it benefits your company to offer customers targeted, relevant information about the products and services that interest them, Microsoft CRM can help enhance customer relationships while maximizing the ability to both up-sell and cross-sell. With the Customer Service module your organization can:

• Respond faster to service issues by delivering the right answers to customers in real time.
• Resolve customer issues according to desired service levels.
• Use centralized scheduling and dispatching to manage resources and coordinate services.

Flexible Platform